Social Advertising Through Facebook
Introduction
Is Facebook going to be a good source of traffic for you, or is it still just full of a bunch of young kids… Last month, Microsoft announced that it had purchased a $240 million stake in Facebook, valuing the young company at $15 billion, with the intention of expanding its existing advertising partnership.
Facebook Ads is an ad system for businesses to connect with users and target advertising to the exact audiences they want. Through Facebook Ads, the users can now learn about new businesses, brands and products through the trusted referrals of their friends.
Advertising on Facebook
- It's a way for businesses to build pages on Facebook to connect with their audiences
- An ad system that facilitates the spread of brand messages virally through Facebook Social Ads™;
· Facebook offers Social Ads targeted by age, sex, location, keywords, education level, workplaces, political views, and relationship status. Pay by CPM or CPC.
· You will be able to change your Daily Budget after your ads are running. The Daily Budget represents the maximum that you wish to spend each day. The minimum Daily Budget is $5. You will never be charged more than the total of the Daily Budgets that you have set for your active campaigns. These campaigns are similar to Google Adwords.
- And an interface to gather insights into people's activity on Facebook that marketers care about.
· Beacon allows partners to send Facebook information about what users do on their websites, in order to publish the info inside Facebook via the Mini Feed and News Feed.
· You can pay to poll Facebook users, too.
The various options available in Facebook advertising
- Facebook Platform
- Facebook Pages
- Facebook Beacon
- Facebook Insight
- Facebook Polls
A comparison of Facebook with Google Adwords
- Facebook is very simple
- Facebook allows a picture with no extra cost.
- Your ad is the ONLY shown on the side. Not competing with 10 other ads.
- 135 characters is the advertisement body, unlike 35 of Adwords.
- With Facebook you can either target the general public of an entire country. Or laser target down to how old they are, where they live, where they work, and their interest/hobbies. It could be argued that with Facebook you can get even more laser traffic than Adwords.
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